Principle #1: Why would somebody ever communicate with you, or read your ads or articles?
* are they business builders like yourself?
* are they product customers?
* You decided who your target market is going to be!
Lead generation is a combination of all three core internet marketing principles, traffic generation, list building, and sales copy writing, as no one principle will succeed by itself - it is like a stool that stands on 3 legs, take away any one leg, it falls over
Lead generation is a very specific process that starts first by deciding who you want to communicate with.
Remember leads are generated for the sole purpose of creating profits online for your business, and one of the best methods of lead generation for your own leads is through article marketing.
You will be writing articles to communicate with somebody that is already interested in your target market that you publish your articles in. Since you are targeting somebody who has already demonstrated they are capable of buying, have bought similar items from the competition, or want your offer they will sign up, and buy in much higher numbers that visitors from simply site promotion.
After reading your articles, if they like your style, and your offers they are very willing to give you their contact information when they get to your capture page on your web site.
So if you intentionally will start off to generate leads from a target market instead of simply promoting your web site, your methods of advertising, communicating, requesting information, making your offer, asking for their order, and after sales communicating will all automatically change for the better for you.
* Why is somebody communicating with you, or reading your ad?
* Answer this question before you select who your target market will be.
Do you see the subtle difference between a lead that you generated yourself compared to a lead that you boughtFree Reprint Articles, or a lead that found your website doing a search for information?
Principle - This is [why] a tactic works compared to [how] a tactic works!
ABOUT THE AUTHOR
I just completed my brand new guide "Learn How to Breath Life into Your On-Line Business Fast"..... Download it Free here now:The Art of Creating Profits On-Line
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Leo Hanes is an experienced full time internet marketer, who has written a number of articles on the principles of lead generation and creating profits online.
